Everything you need to know about The Smart Focus Co., our formulas, QR performance tracking and how the platform works.
Smart Focus Co. is a daily electrolyte supplement built to support measurable focus. What makes it different is the QR-powered tracking — every sachet has a unique QR that takes you to a 60-second performance test. Your score is saved and tracked so you can see whether it is working. No guesswork. Just data.
Scan the QR on your sachet before you take it. Complete a quick 60-second test covering reaction speed, recall and attention. Get your performance score. Web-based — no app needed. Your scores build into a personal dashboard over time and you can share or compare against the community.
We want to be completely straight with you. The figures shown are from initial internal testing before our Performance Program. They are directional — not peer-reviewed data. Everything pre-program is clearly labelled as such. Our full results will be published when complete, regardless of outcome.
Most brands use Magnesium Oxide because it is cheap. The problem is it barely reaches the brain. Magnesium L-Threonate was developed at MIT and is the only form proven to increase brain magnesium levels. It costs more. It is worth it. Your score will reflect the difference.
Zesty Lime is our everyday formula — clean citrus, 6 electrolytes, Guarana and Magnesium L-Threonate. Great for daily use. FLUX is our advanced dark berry formula — L-Theanine and Rhodiola Rosea for your most demanding sessions. Both use the same QR tracking so you can compare scores across both.
All products manufactured in GMP-certified facilities and independently tested by accredited labs. A Certificate of Analysis is available for every batch. Our ingredients have established safety profiles at studied doses. If you are pregnant, breastfeeding, have a medical condition or take prescription medication, please consult your GP before use. Smart Focus Co. is a performance supplement — not a medicine and not intended to diagnose, treat, cure or prevent any condition.
We are currently in the manufacturing and formulation phase. The Performance Program launches Q3 2026. Join the waitlist on our homepage to be notified first and secure your spot in the program.
We stand behind the product. If your score does not improve after consistent use over 30 days we will give you a full refund — no questions asked. We can make this promise because our platform tracks consistent usage. This is what it means to be built on data.
Zesty Lime: £29.99 per box — 7 sachets — one per day for 7 days.
FLUX (advanced formula): £34.99 per box.
Monthly subscription: £24.99 per month — saves £5 per box.
Free UK delivery on all orders.
Yes. Your performance scores are private by default. You control what appears on the leaderboard. We never sell personal data. Full UK GDPR compliance. You can export or delete your data at any time. See our Privacy Policy for full details.